Here’s the scoop on the new Crafty Chica Dia de Los Muertos line with Sizzix: It’s now on sale nationwide!
This is me, except with confetti falling…
Remember about a year ago I wrote here about making a huge life change? Well this is part of that story. I left my beloved spokesperson and product designer role at iLoveToCreate to push myself out of my comfort zone. I knew in my gut, soul and heart that another chapter awaited me, but I had to have faith in myself to take action. Was I nervous? Heck yah. But you know it is meant to be when you jump… and a glittery net appears. In my case, it was not one, but two offers for new Crafty Chica lines for the retail craft market.
Before I go on to talk about that, I want you to please remember this example. Give yourself the chance to take on a new adventure. Don’t settle for a ho-hum existence. You’ll regret it years down the road, trust me! Open your mind to the possibility and prepare inside and out. If I can do it, so can you!
OK, here we go! This post is about the first line – from Sizzix! I feel like I manifested this because for the past decade I’ve always wanted to venture into the paper arts world. Tie dye, ceramics, painting, crochet, mixed media, collage, sewing – I can do those in my sleep. Paper arts is such an elegant genre. It’s so pretty and detailed, I wondered if me, a clumsy heavy-handed maker, could pull off such beauty.
First mistake – I worried too much about “fitting in.” I should know better than that, right? As soon as I let go of that insecurity, everything fell into place. The BEST aspect of crafting is that there are no rules. Yes, there are techniques and tricks, but basically it’s an exploration to show off your personality. And most of all, to have fun and share your work!
Now I’m a paper queen. I’ve been burning up my paper cutter like crazy. The only head scratcher now is finding a home for new paper, dies, stamps and tools. Yes, glorious tools!
Sizzix is based in Lake Forest, California and they have an in-house design team that is incredible. While I was still working on building my intimate relationship with my Big Shot Die Cut Machine here in my Phoenix studio, two of their designers whipped out all kinds of dazzling samples for the mega important gathering and such.
Be sure to check out their work – Luisa Elena Guillen and Janette Lane! I’m so grateful to these talented ladies for creating the samples for the sales meetings, trade shows and more. They really helped show off the line beyond anything I imagined!
Before the launch to retailers, we had a special #TogetherWeMake event in Miami where I taught two projects to buyers from all over the world.
I had a blast crafting with them, and seeing all the different ways they used the products. I met the amazing artist, Milagros Rivera. She made a bunch of cool books and cards right then and there!
What you see them making is a calaca book made from a large skull book die. The die also comes with flowers and leaves to add as embellishments.
That was in June. Just last week, the Sizzix team invited me to their HQs for paper boot camp! I brought my friend, Rina Gonzales of MothershipScrapbookGal.com – she is this blog’s paper arts columnist and I figured we could work together to brainstorm ideas of projects to share with all of you.
This is the mini skull and mini flower turned into a wreath. I’ll have a video on this soon!
Here’s the spread in the new catalog! The skull book die is to make a memory collection of loved ones who have passed away. Or you can write poems, letters, songs, etc.
On the second day, we filmed videos for the Sizzix YouTube channel. Here is the set design the team made for the videos. So beautiful!
The above piece use the Crafty Chica heart Thinlit, along with the cling stamp. Product: Sizzix 661312 Thinlits Die Set, Sacred Heart W/Flowers by Crafty Chica (5-Pack) and the Sizzix 661317 Clear Stamps, Day of The Dead by Crafty Chica
If you look to the left, you can see a card that uses the Sizzix 661316 Textured Impressions Embossing Folders, Day of The Dead Set by Crafty Chica (3-Pack). And to the right is the Sizzix 661313 Originals Die, Flaming Heart Banner by Crafty Chica
Thank you so much for reading through all of this. And thank you to Sizzix and to Eileen Hull and Laura Kelly for putting in a good word for me to them! I hope you like the line. All the inventory is now sold out to retailers, so I would suggest buying the items before they are gone! You can find them for sale at your favorite craft retailer and lots of places online, like amazon, Scrapbook.com, etc. I designed everything to work together and there are pieces that don’t have skulls at all, so you can use them all year long. As for me, I’m working on designing round two!
Stay tuned because I have some fun DIY ideas coming up for the season!
Here are some others:
: This has several components. The outer ring is separate so you can use that as a skull outline for other projects, and the skull inside has hearts and a banner that come out.
NOTE: If you buy/use the cling stamps, I suggest also investing in this, it’s a pad that ensures every stamp comes out even and perfect!
I almost forgot – the Big Shot machine!Love & light,